Digital Opportunities
The MWC exhibitor base has learned over recent years that a truly comprehensive event marketing plan needs to blend physical and digital opportunities to create a hybrid approach.
By combining content, networking and product showcases with a full suite of digital products, we will leverage the power of our mobile and web platforms and online channels to offer new tools and opportunities for companies to extend their reach at the industry’s largest event.
It is mandatory for all attendees of MWC Barcelona to download the official app to gain access to the event.
Standard Profile
By default, all exhibitors at MWC receive a listing on the exhibitor list on both the website and within the event app.
This will offer basic information to allow attendees to find your stand.
- Profile/Description (100 words)
- Stand Location
- Company contact detail (phone, website and email)
- Ability to request a meeting (via email)
- Company interests/categories/industry sectors
- Meet The Team
Level 1: Enhanced Profile - £2,450
Maximize the amount of information provided to your new and existing business partners, both pre-event and onsite, driving more interest and traffic to your company profile and stand. Through increased branding, mapping, product information and networking functionality, you will stand out from your competitors and enhance your ROI at MWC Barcelona.Includes:
All Standard Profile features, plus:
- Static company logo included in multiple locations:
• Website exhibitor list• Event app exhibitor list• Company profile• Floorplan
- Showcase up to four products with images and descriptions
- Post up to six downloadable assets such as whitepapers, case studies and presentations
- Company social media links in exhibitor profile
Level 2: Promoted Exhibitor - £7,950
Boost your Enhanced Profile by featuring your company logo in the rotating logo section on both the MWC App and the MWC website homepages. Maximise exposure by linking users directly to your website through these prominent logos. By directing attendees straight to your company site or specified URL, you’ll increase engagement and draw more visitors to your location onsite.Includes:
All Level 1 Enhanced Profile features plus:
- Rotating logo placed on mobile app and MWC website home screens
- Detailed ROI reporting post-event
Level 3: Personalised Content - £25,750 (Max 8 available)
Benefit from your brand’s presence in the most prominent areas while customizing content that allow attendees to be exposed to your products, research, media content and much more ensuring your MWC Barcelona experience attracts the highest levels of awareness and targeted foot traffic.Includes:
All Level 1 Enhanced Profile features
All Level 2 Promoted Exhibitor features, plus:
- Top slot positioning in the exhibitor list
- Priority of rotating logo positioning in all locations
- Profile placed on the side bar menu of exhibitor landing page for heightened awareness
- Customised content including:
- Up to 20 downloadable assets
- Host your own content programme agenda
- Customisable profile background colour
MWC App Headline Sponsor - £60,000
This opportunity offers maximum exposure in front of the tens of thousands of app users. With a fixed position on the MWC App landing page, your brand is easily accessible and elevated above all other exhibitors and sponsors!
With all of the benefits of Level 1, 2 & 3 profile enhancements, you have unrivalled ability within the app to promote your brand and share content on your profile.
Includes:
- All Level 1 Enhanced Profile features
- All Level 2 Promoted Exhibitor features
- All Level 3 Personalised Content features
- Plus, a fixed position on the MWC APP home page with the ability to change your messaging preshow and each day of MWC!
Ideal for promoting daily events and product launches!
Exhibitor Targeted Messaging - £9,495
This is a unique communication platform that delivers increased brand awareness, engagement and lead generation through one-to-one communication with attendees who have opted-in to receive messages via the MWC App & web platform inbox.
Features include:
- Up to 1,000 personalised messages
- Custom targeting with member generated demographic data
- Company logo in chat screen
- Segment users for ongoing targeted communications
Benefits:
- Generate qualified leads pre, during and post event
- Use generated leads to convert into face-to-face meetings
- Invite your new contacts to events such as networking, booth tours, content sessions, demos …
Campaign Management
Our campaign management tool is an intuitive backend console designed to make segmenting and communicating to targeted groups and individual attendees seamless.
Features include:
- Messaging pre, during and post event
- One-to-one: Conversation or message with single attendee
- Group: Single message to targeted group of attendees
- Message Archive
- Complete history of conversations and response data
- Segmentation Capabilities:
- Company information: Name, Main Activity
- Attendee Information: Job title, Job Junction, Interests, Country
Discuss with Us!
Contact your MWC Account Manager or reach us at sales@mwcbarcelona.com to begin looking at these opportunities.Further Opportunities
The full sponsorship opportunities deck includes a wide range of options to deliver branding, leads and thought leadership.Click here to view the full document and speak to your Account Manager or reach us at sales@mwcbarcelona.com to discuss in more detail.